The Quest for Identity

According to Palfrey(2008)children make the critical transition through the teenage years, they undergo am number of biological,cognitive,and emotional changes. One of the most fundamental is a quest for their own unique identities. Viewing this habit from the leadership perspective valid that notion of media always have played a major role in the process, exposing teens to a wide variety of cultural role models and enabling them to explore their "possible selves".

Adolescents "use media and the cultural insights provided by them". Media scholars also learned that teens are "active users" of media, choosing from a wide range of music, magazines,movies, and television programs to create their own personalized cultural collages. Teenagers often selectively use media when they are alone to cultivate a "private self." For example, music not only helps teenagers grapple with stress, loneliness, and depression, but also conveys important messages that can help them differentiate themselves from their families and other people.

With the advent of the web,teens had new tools to help them with this essential psychological process. The unique nature of the new digital environment presented an unprecedented array of possibilities for communication, interaction, and expression never before available.